AI Site Audit: Structure, Rankings, and Competitor Gaps

Site audits are usually exports from a dozen tools, glued together in a spreadsheet, and skimmed once. The agent does the audit conversationally. You ask, it analyzes your real data, you drill in.

What a site audit covers

• Indexing health: pages that should be ranking but aren't, indexing errors, sitemap issues
• Ranking distribution: how many pages rank top-3, top-10, top-30, etc.
• Cannibalization: multiple pages competing for the same query
• Refresh candidates: pages losing position week-over-week
• CTR gaps: high impressions, low clicks. Title/meta opportunities
• Topical coverage: clusters where you have depth vs. clusters where you have just one shallow page
• Competitor gaps: topics they rank for and you don't

Why it's better than tool exports

Generic site audit tools (Screaming Frog, Sitebulb, etc.) tell you what they found. They don't know what to prioritize for your business. The agent reads the audit through your Brand DNA:

• If a "broken" page is intentionally noindexed for your funnel, the agent ignores it
• If a ranking drop is on a service you've discontinued, it's not a refresh priority
• If a competitor gap is in a sector you don't serve, the agent deprioritizes it

The output is shorter and more actionable than a 200-page audit PDF.

What you can ask in Full Analysis mode

• "Run a site audit and tell me the top 5 things to fix this week."
• "Which of my pages are cannibalizing each other?"
• "What topics does [competitor] cover that I don't?"
• "Which pages should I refresh based on ranking drops?"
• "Where am I leaking traffic to competitors?"