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SEO for therapists

SEO for therapists, written in your practice's voice

People looking for a therapist read about approaches, costs and insurance long before they reach out, and they want a sense of what a first session feels like. Koala AI writes those pages from your specialties, modalities, fees and the way you talk to clients.

See three articles your site should publish next. About 20 seconds. No account needed.

Free to startNo credit card requiredPlans from $25/month

What future clients search before they call

Each of these is an article your site can rank for. Monthly searches across the US, October 2026 estimates; your own town is a slice of each number.

  • couples therapy246K/mo

    What couples therapy looks like at your practice and who it suits

  • marriage counseling201K/mo

    What to expect from the first sessions, and how long it takes

  • dbt therapy91K/mo

    DBT explained, and how your program is structured

  • anxiety therapy91K/mo

    The approaches you use for anxiety, in plain language

  • therapy for depression91K/mo

    How therapy for depression works and when to start

  • postpartum depression treatment33K/mo

    Perinatal support at your practice and where to find urgent help

  • how much does therapy cost5.4K/mo

    Your fees, sliding scale and superbill process

  • does insurance cover therapy2.9K/mo

    The plans you accept and how out-of-network benefits work

Local search, town by town

Your future clients search from one place, so inside your account the agent works from local data.

Google results from your town

The agent searches Google as if from your city, or from a point and radius you choose, and reads the map pack, the organic results and competitors' ratings for searches like "couples therapist portland".

Your Search Console queries

Connect Search Console and the agent sees the town names and "near me" searches your pages already show up for, with their real clicks and impressions.

Your Google Business Profile

Brand DNA imports your address, category and rating, so articles use your real location.

A page for each town you serve

Service-area pages and local roundups, each written with that town's own detail.

Keyword volumes in the agent are reported by country. For demand in a single town, it uses the local results and your Search Console data.

What Koala AI writes for you

Modality pages

DBT, CBT, EMDR, couples work: what each looks like in your practice, who it suits and how sessions run.

Fee and insurance pages

Your fees, sliding scale, superbills and the insurers you accept, explained in plain language.

Specialty articles

Anxiety, depression, postpartum, grief: written from your clinical focus, with sources, and with no promises about outcomes.

Clinician profiles

Each therapist's licenses, training and approach, on profile pages your articles can link to.

How it works

  1. Step 1

    Enter your website

    Brand DNA reads your site (or your Google Business Profile) and learns your services, service area, credentials and how you talk to customers.

  2. Step 2

    Get a plan from real search data

    The agent checks what people search for your services, what you already rank for in Search Console, and where competitors get the clicks.

  3. Step 3

    Review the articles

    KoalaWriter writes each one from your Brand DNA, with internal links, schema and, if you turn them on, source citations. You choose whether they publish live or wait as drafts for your review.

  4. Step 4

    Publish to your site

    Articles go to WordPress, Webflow, Shopify or Ghost as drafts or live posts. On Boost and above, Content Calendar Autopilot publishes on the schedule you approve.

What it costs

Plans start at $25 a month, with Brand DNA for your business, the agent and KoalaWriter included. The site analysis is free and needs no account, so you see what your site should publish before you pay anything.

Written with care for mental health topics

Set articles to publish as drafts and you review each one before it goes live. Add a guidelines document to Brand DNA with your content rules, for example no diagnoses, no promised outcomes, and crisis resources on any page that discusses self-harm. KoalaWriter writes within them.

Koala AI writes marketing content for your practice. It isn't a clinical tool, and it only uses what's on your website and what you add to Brand DNA, so keep client information out of it.

Questions

Will the articles sound like me?
Brand DNA learns your voice from your website and any writing you add, so articles read like your practice wrote them.
Does it work for a group practice?
Yes. Add each clinician's specialties and licenses to Brand DNA, and articles point readers to the clinician who fits the topic.
Does Koala AI see client information?
No. It uses your website and what you add to Brand DNA. Don't add client details to either.

Related

See what your site should publish next

See three articles your site should publish next. About 20 seconds. No account needed.

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