How it works
- Paste the URL of a page that already has content.
- Click Generate FAQ Schema. The tool reads the page and writes six questions a visitor would ask, each answered from the page itself.
- Add the questions and answers to the page as a visible FAQ section.
- Paste the JSON-LD into a script tag with type application/ld+json on the same page, then validate it with the Rich Results Test.
Use cases
- Service pages: pricing, timelines, service area and guarantees, answered once and marked up.
- Product pages: shipping, returns, sizing, compatibility.
- Long guides: the questions readers scroll for, pulled to the end of the article.
- AI search: question-and-answer pairs are the format ChatGPT and Google AI Overviews lift answers from most readily.
Example
A page about furnace repair in Denver returns questions such as "How much does furnace repair cost in Denver?", "Do you offer same-day furnace repair?" and "Is it cheaper to repair or replace a furnace?", each answered with the prices, hours and rules stated on the page. The JSON-LD block below the list carries the same six pairs as Question items inside a FAQPage.
Tips
- Answer in the first sentence. Search engines and AI assistants quote the opening line.
- Use the visitor's words. Questions phrased the way people search ("how long does", "can I", "what happens if") match more queries.
- Do not repeat the page. If a question is answered in full in the body, link to that section and skip the restatement.
- Keep the markup and the page in sync. Edit both when prices or policies change.
Frequently asked questions
Does Google still show FAQ rich results?
For most sites, rarely. Google announced in August 2023 that it limits FAQ rich results to well-known government and health sites. The markup still helps search engines and AI assistants read the questions on your page, and the FAQ section itself answers the long-tail queries people type.
Do the questions have to be visible on the page?
Yes. Google's guidelines require that the questions and answers in FAQPage markup are visible to visitors. Markup for hidden content can lead to a manual action.
How many questions should an FAQ section have?
Four to eight. Enough to cover what people ask before buying or reading on, few enough that each answer is worth reading. The tool returns six, which you can trim.
Can I use this on a product page?
Yes, and it works well there: shipping, returns, sizing and compatibility questions are what shoppers search for. Keep the answers factual and specific to that product.
Related free tools
FAQ schema across the whole site
Schema Rules in KoalaLinks apply FAQPage and eleven other types domain-wide, and KoalaWriter writes the FAQ section into every article it drafts.
- FAQPage markup managed from one place
- FAQ sections written from your Brand DNA
- Entity schema on every page automatically