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Case Study: A Travel Blog Went From Zero to About 9,000 Monthly Google Visits

Connor SmithConnor Smith··4 min read·

We describe this site without naming it. Traffic figures are estimates of monthly visits from Google, from a third-party keyword and ranking index, not the site's own analytics. Article counts come from KoalaWriter.

In January 2024, one of our longtime customers started a travel blog with KoalaWriter. It had no Google traffic at the start. It published in most months for the next two and a half years, and its estimated traffic grew month by month to about 9,000 visits a month through 2026.

Key numbers

  • Estimated Google visits a month: none at the start, about 1,000 after ten months, about 1,700 after a year, about 6,400 by mid-2025 and about 9,000 a month on average through 2026, peaking near 11,000.
  • Articles: about 2,700 over two and a half years, written in most months of that time.
  • Settings: internal linking on every article, and Deep Research on nearly every article since August 2025.

The site

A travel blog covering destinations around the world, started from scratch in early 2024. The owner runs several sites with KoalaWriter and still publishes with it today.

What it published

The articles follow the questions travelers type into Google before a trip:

  • Attraction and landmark guides for places around the world.
  • “Where to stay” guides for individual cities and regions.
  • Destination comparisons, one city or island against another.
  • Practical questions, such as local SIM against eSIM, carry-on rules and whether a city is safe.
  • Travel gear roundups built with KoalaWriter's Amazon product articles, which earn affiliate income from the same traffic.

The pace was steady with a few bigger batches, including about 540 articles in April 2026. From August 2025 the owner turned on Deep Research for nearly every new article.

0250500750Jan 2024: about 50 articlesMar 2024: about 0 articlesApr 2024: about 0 articlesMay 2024: about 240 articlesJun 2024: about 40 articlesJul 2024: about 190 articlesAug 2024: about 0 articlesSep 2024: about 80 articlesOct 2024: about 30 articlesNov 2024: about 10 articlesDec 2024: about 200 articlesJan 2025: about 20 articlesFeb 2025: about 270 articlesMar 2025: about 110 articlesMay 2025: about 50 articlesJun 2025: about 90 articlesJul 2025: about 100 articlesAug 2025: about 110 articlesSep 2025: about 20 articlesOct 2025: about 60 articlesNov 2025: about 20 articlesDec 2025: about 170 articlesJan 2026: about 20 articlesFeb 2026: about 10 articlesMar 2026: about 30 articlesApr 2026: about 540 articlesMay 2026: about 50 articlesJun 2026: about 200 articlesJul 2023Jan 2024Jul 2024Jan 2025Jul 2025Jan 2026Jul 2026
KoalaWriter articles per month. Hover a bar for the count.

What happened to its traffic

02,5005,0007,50010,00012,500First KoalaWriter articlesJul 2023: about 0 visitsAug 2023: about 0 visitsSep 2023: about 0 visitsOct 2023: about 0 visitsNov 2023: about 0 visitsDec 2023: about 0 visitsJan 2024: about 0 visitsFeb 2024: about 0 visitsMar 2024: about 0 visitsApr 2024: about 0 visitsMay 2024: about 0 visitsJun 2024: about 0 visitsJul 2024: about 200 visitsAug 2024: about 600 visitsSep 2024: about 800 visitsOct 2024: about 1,100 visitsNov 2024: about 500 visitsDec 2024: about 1,600 visitsJan 2025: about 1,700 visitsFeb 2025: about 1,600 visitsMar 2025: about 1,800 visitsApr 2025: about 2,100 visitsMay 2025: about 3,800 visitsJun 2025: about 6,400 visitsJul 2025: about 6,100 visitsAug 2025: about 6,000 visitsSep 2025: about 6,100 visitsOct 2025: about 6,400 visitsNov 2025: about 7,800 visitsDec 2025: about 8,500 visitsJan 2026: about 9,200 visitsFeb 2026: about 7,900 visitsMar 2026: about 6,200 visitsApr 2026: about 7,800 visitsMay 2026: about 7,900 visitsJun 2026: about 9,800 visitsJul 2026: about 9,800 visitsAug 2026: about 11,100 visitsSep 2026: about 10,900 visitsOct 2026: about 9,000 visitsJul 2023Jan 2024Jul 2024Jan 2025Jul 2025Jan 2026Jul 2026
Estimated monthly visits from Google. The dashed line marks the month of its first KoalaWriter articles.
  • First months: almost nothing until mid-2024, which is normal for a brand-new site.
  • Late 2024: about 1,000 to 1,500 visits a month.
  • Mid-2025: a jump to about 6,000 a month, then a steady climb.
  • 2026: between about 6,000 and 11,000 a month, with a dip in March and a high in August.

What you can take from it

  • Keep publishing. The traffic built over 18 months and more. A new site that stops after a few weeks never sees this part.
  • Match how people search. Guides, comparisons, practical answers and gear roundups each catch a different kind of travel search.
  • Earn from the same traffic. Product roundups turn some of those visits into affiliate income.
  • Turn on research as you grow. The owner added Deep Research once the site had traction, so new articles read like the work of someone who checked.
  • Expect dips. Traffic dropped in late 2024 and again in early 2026, then recovered both times.

Write your own

KoalaWriter writes researched articles, listicles and Amazon product roundups from a keyword, with internal links and images, and publishes to WordPress, Shopify, Webflow or Ghost. You can start free with 5,000 words.