The agent is a chat interface over a large toolbox: live SEO data, your own Google accounts, your content calendar, and KoalaWriter. This page lists the data it reads, what it can change, and what it deliberately leaves to you.
The data it reads
Most of this works with zero setup on any domain. Connecting Search Console and Analytics adds your own numbers on top, so estimates give way to what actually happened.
- Google Search Console: your real queries, clicks, CTR, and positions, plus indexing status for specific URLs.
- Google Analytics: sessions, traffic sources, and engagement, with period-over-period comparison.
- Keyword data: related ideas, long-tail variations, exact monthly volumes, competition, and difficulty, in your market and language.
- Google Trends: interest over time for up to five terms at once, the direction it is moving, and the rising queries around a topic.
- Rankings and competitors: what any domain ranks for, who overlaps with you, the pages earning their traffic, and the keywords they hold that you do not.
- Backlinks: your profile, referring domains by authority, anchor text spread, and the domains linking to a competitor but not to you.
- Live Google results: searched from a specific city when intent is local, including the map pack, People Also Ask, and AI Overviews with the sources they cite.
- Pinterest Trends for visual niches, and Amazon product data for affiliate content.
- Your site itself: your sitemap, any page's text or HTML, and a robots.txt check for whether AI crawlers are blocked.
What it can change
- KoalaWriter: queue an article, apply a preset, edit a finished one.
- Content Calendar: plan, schedule, reschedule, and remove tasks.
- Brand DNA itself: knowledge base, memory, goals, and writer defaults.
- KoalaLinks schema: site-wide rules and per-URL JSON-LD, drafted disabled for you to review.
What you can ask, by intent
Your own performance
- Clicks, impressions, and positions from your Search Console, for the site, a page, or a single query
- Sessions, traffic sources, and engagement from Analytics, with period-over-period comparison
- Indexing status for specific URLs, and indexing requests when you ask
Try"Which queries sit at position 4 to 10 with real impressions?"
Market research
- Keyword ideas, exact volumes, and what any site ranks for
- Keyword and backlink gaps against competitors it can discover for you
- Live SERPs in any country, AI Overview citations, domain authority
- Google Trends, Pinterest Trends, and Amazon product research
Try"Find 20 keywords my competitor ranks for that I don't."
Calendar and articles
- Plans your month: researches, checks existing coverage, reviews its own plan, fills the calendar
- Queues articles through KoalaWriter and picks the right preset
- Edits finished articles on request, keeping the old version in history
- Publishing follows your integration settings, from chat and calendar alike
Try"Plan my next month of content."
Your brand's knowledge
- Adds durable business facts to the knowledge base when you state them
- Saves style rules to article preferences, the one place KoalaWriter reads
- Tracks goals, and carries its own memory across every conversation
Try"We now offer weekend service, add that to the knowledge base."
Acting on your site
- Manages schema through KoalaLinks: site-wide rules or per-URL JSON-LD, validated against schema.org, created disabled so you review before anything goes live
- Submits URLs to Google's Indexing API when you explicitly ask
Try"Add LocalBusiness schema to my homepage."
What it leaves to you
- Writer settings stay yours: the AI model, image model and quality, formatting flags, internal-linking domain, and prompt overrides live in Brand DNA under Settings → Writing
- Long-form drafting happens in KoalaWriter so every article gets the full research pipeline; the agent won't paste an article into chat
- Calendar tasks are always new articles; optimization and outreach come back as recommendations for you to act on
- Schema changes and indexing requests happen only when you explicitly ask
- Anything that spends credits or touches your live site gets confirmed with you first
Getting the most out of it
Start a new brand with Full Analysis mode and let it read everything before you steer. Use the focused modes (Keyword, Backlink, Competitor, AI Search) when you know the job, and Free Chat for everything else. Correct it freely: anything you tell it about your business sticks, because memory and the knowledge base persist across every conversation.
Try"Run a full analysis, then give me the three highest-leverage things to fix this month."
Key Benefits
- Answers research questions with live keyword, backlink, SERP, and trend data
- Reads your real Search Console and Analytics once connected
- Plans your content calendar and queues articles through KoalaWriter
- Maintains your knowledge base, memory, and goals from chat
- Manages KoalaLinks schema and requests indexing when you ask
Related Features
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