Brand DNA Website Crawl Import: Build a Knowledge Base from Your Existing Site

If you don't have a Google Business Profile but you have a website, the website crawl import is the fastest path to a populated Brand DNA. Paste your URL, click Import, and the crawler maps your site into knowledge base documents.

What gets extracted

• Services / products: from your service pages, product pages, or pricing page
• About / story: from your About page
• FAQs: from any FAQ pages, plus questions surfaced from support docs
• Blog topics: what topics you've already covered (helpful for gap analysis later)
• Brand voice samples: paragraphs of your actual writing the agent uses as voice reference
• Audience signals: who you talk to, based on language patterns and testimonials
• Credentials / social proof: testimonials, certifications, press mentions if present

Why this works better than copy-paste

You could paste your About page into a prompt and ask an AI to "remember it". The website crawl is different because:

• It's structured: the extracted content is organized into named documents, not a giant blob
• It's editable: open any doc, fix anything, save. No re-prompting needed
• It's referenced consistently: KoalaWriter and the agent both read from the same docs
• It's versioned: every edit is saved, you can roll back
• It includes brand voice samples: actual paragraphs that the agent uses to match your tone, not just a "be professional" instruction

Best for

• SaaS / software companies: your existing site usually has feature pages, pricing, and FAQs the crawl can extract cleanly
• Service businesses without GMB: agencies, consultants, online services
• E-commerce: pulls product categories, brand story, customer reviews
• Content publishers: pulls editorial voice from existing articles

How long the crawl takes

Most crawls finish in 60–90 seconds. Larger sites (hundreds of pages) may take 2–3 minutes. The crawl is optimized to find canonical brand-defining pages (homepage, about, services, pricing) without indexing every blog post.

After the import

Open the knowledge base, scan each generated doc, and edit. The auto-import is a strong starting point but you'll usually want to:

• Add internal-only context not on the public site (pricing details, competitor notes)
• Refine brand voice samples if the crawl picked atypical pages
• Add FAQs from your support inbox that aren't on the site yet